James Cunningham is the founder and driving force behind Vertical Air Solutions. A native of Santa Cruz, he has pursued his career in cannabis cultivation his entire professional life. In addition to founding Vertical Air, he is also the founder of Fog City Farms, a leading-edge vertical cannabis farm located in Watsonville, CA, from which many of his business ideas emerge. When not tending to Fog City Farms and Vertical Air Solutions, James enjoys surfing and snowboarding, and looking after his family vineyard. James is married with three children, and lives in the Santa Cruz Mountains.